2022:
START OF YEAR REPORT
This report gives an overview of how the whisky market performed during 2021, as well as the key trends our whisky experts expect to see in 2022. The report also gives detail on regional updates across the whisky industry and distilleries to watch in 2022.
We hope you find it useful wherever you are on your whisky journey, and we strongly encourage you to reach out to the EW&W team directly should you have any questions.
Our 2022: Start of Year Report reveals several interesting things:
- Rare whisky remains an attractive prospect for collectors, showing 483% price growth for the decade up to 2021.
- Global sales are projected to soar from $60 billion in 2021 to $108 billion by 2031.
- The US is on track to account for 30% of total whisky revenues over the next decade.
- Sales of super-premium whiskies will be a key trend into 2022 and beyond.
- Asia continues to dominate growth, with exports of Scotch whisky to China growing 126% from £91 million across 2019 to £89 million just in H1 2021 alone.
