Why Whisky?

582% growth in 10 years. Now that’s rare.

Whisky Collecting

Tax-free, tangibility, and security are just three reasons why more collectors are adding the rare whisky to their portfolios. It’s a financial shelter that also provides you with a genuinely interesting subject in which to indulge.

If you’re already a collector of fine wine, the attraction of rare whisky is similar. Firstly, demand outstrips supply. Collectable whisky is in demand from consumers so a substantial proportion of limited edition bottling quickly becomes more limited as whisky lovers acquire them.

Exceptional Returns

Secondly, whisky has had exceptional returns in recent years (12 – 20%). Some are more collectible than others, such as those which are sourced from certain distilleries or offer different expressions and older malts. Ultimately, you need to do due diligence on what will be desirable in the future marketplace.

To start your journey through the ancient world of whisky, you need an expert guide. We’re proud to serve our collectors with a safe, steady and fruitful addition to their portfolio, and we’d be delighted to discuss your circumstances to see if whisky is an ideal asset for your ambitions.

Rare Whisky was the top performing luxury investment of the past decade, growing by 40% in 2019 alone.

Past 10 Years

Market Performance

In recent years, market statistics indicate returns of between 12-20% per annum on whisky investment.

In the last year, there was an extraordinary increase of 40% on rare whisky bottle values, ensuring that it outperformed the established alternative asset investments such as watches, art and cars. In the last couple of years, we have witnessed some incredible whisky sales, including the following: An individual bottle of Macallan 1926 smashed records at auction, selling for £1.5 million.

Scotch is King

In 2018, over £40.7m of rare whisky was sold at auction houses in the UK alone. A cask of Macallan distilled in 1989 sold for $572,000 last year – a record price for a maturing cask of whisky.

Scotch whisky is revered by drinkers and collectors worldwide. Currently over 20 million cases of whisky reside in Scotland’s bonded warehouses, with Scotch whisky accounting for 20% of the UK’s annual food and drinks exports.

Learn the fundamentals of how to collect rare Whisky.

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