Suntory to increase price of 31 whisky products by up to 28% next year

Whisky drinking and collecting is becoming more popular than ever across the globe, subsequently leading to higher demand of consumption. In one country in particular, Japan- demand completely outstrips the supply.

In recent whisky related news Japanese drinks manufacturer Suntory, has announced that they will be increasing domestic prices of some of their in-house and imported whiskies by up to 28 percent next Spring 2022. In aim to meet the significantly increased demand across the globe Suntory has been investing largely in additional casks and storage warehouses in recent years, however have been unable to keep up with the rising demand of their products.

Consequently Suntory has made the decision to increase the domestic price of 31 different products from eight brands of whiskies they produce and import. The end goal of increasing these prices is to utilise the profits as capital to increased distilling capabilities and storage capacity. The brands set to see an increase in Spring are  Hibiki, Yamazaki, Shirasu, and Chita, as well as the Scottish whisky brands Macallan, Glenfiddich, and Balvenie and the Irish whisky Tullamore D.E.W, which Suntory has a monopoly on importing to Japan.

Suntory’s less expensive whiskies will not be increasing hugely in comparison to the higher priced brands.  Suntory has released a full list of all the products whose prices will rise, products with a retail price under 10,000 yen will be seeing rises of less than 15 percent.

The more expensive whiskies are seeing the significant price increase. “The 25-year Yamazaki, for example, originally retailed for 125,000 yen, but starting in April will increase by 28 percent, to 160,000 yen. The 30-year and 21-year Hibiki, 18-year Yamazaki, 25-year and 18-year Shirasu, and 30-year Macallan Sherry Oak will all see their prices jump by 28 percent.”

The new pricing released by Suntory is due to go into effect on April 1st 2022, so now is the perfect time to purchase a cask before the price increase.

Elite Whisky & Wine supply a handful of Suntory casks, following this news we are expecting incredibly high demand on Suntory’s brands and only have limited cask stock available,  so be sure to get in touch sooner rather than later.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

August newsletter

Hello all, We hope you’ve had a glorious summer so far and despite the bad weather, been able to make the most of it! It’s been

Read More »

Speyside Single Malt Scotch Whisky

Speyside Single Malts are single malt Scotch whiskies, distilled in the area known as Speyside. Speyside is a sub-region of the Highlands located in Morayshire within the Highlands of Scotland.

Read More »

March 2021 Newsletter

Hello All, We hope you have had the opportunity to enjoy some of the good weather over the Bank Holiday weekend, although by the time

Read More »

February 2021 Newsletter

Hello All, We hope 2021 finds you well, in spite of the continuing challenge of the global pandemic, January’s somewhat disagreeable weather, and of course,

Read More »

Whisky Perfection

On Monday 22nd February 2021 Whisky Auctioneer made whisky history as the final hammer came in over the auction of a ‘Perfect Collection’. What was

Read More »

October 2020 Newsletter

Hello All, As England enters a second lockdown, and with similar measures in Scotland, Wales and Northern Ireland impacting on everyone’s plans for the months

Read More »

September 2020 Newsletter

Hello All, We have now reached Autumn, and while we’re looking ahead to possibly the strangest winter ever, nonetheless September still means that the nights

Read More »

August 2020 Newsletter

Hello All, We hope this newsletter finds you well. There have been some exciting developments in the last month that we are keen to share

Read More »

July 2020 Newsletter

Hello All, We hope this newsletter finds you well as the country emerges from lockdown. Despite some challenges we have faced this year, here at

Read More »

June 2020 Newsletter

Hello All, We hope you are keeping well and safe. It has been a very strange few months but we’re pleased to announce that we

Read More »

May 2020 Newsletter

Hello All, I hope you are well and finding plenty to keep you occupied during the lockdown. We remain in ‘business as usual’ mode during

Read More »

April 2020 Newsletter

I hope this newsletter finds you and your loved ones safely during these challenging times. It’s hard to imagine that only a few short weeks

Read More »
    Your Cart
    Your cart is empty