Why Whisky?

Whisky holds the title as the most exported spirit worldwide.

Whisky Collecting

Stable demand, tangible and a lack of supply are just a few reasons why more collectors are adding the rare whisky to their portfolios. Some see it as a financial shelter that also provides you with a genuinely interesting subject in which to indulge.

If you’re already a collector of fine wine, the attraction of rare whisky is similar. Firstly, demand outstrips supply. Collectable whisky is in demand from consumers so a substantial proportion of limited edition bottling quickly becomes more limited as whisky lovers acquire them.

Potential for Long-Term Returns

Secondly, whisky’s from reputable distilleries command high prices, and retain their value even during recessions and inflationary periods. Some are more collectable than others, such as those which are sourced from certain distilleries or offer different expressions and older malts. Ultimately, you need to do due diligence on what will be desirable in the future marketplace.

To start your journey through the ancient world of whisky, you need a guide. We’re proud to serve our collectors with a safe, steady and fruitful addition to their portfolio, and we’d be delighted to discuss your circumstances to see if whisky is an ideal asset for your ambitions.

Market Performance

Estimated to be a $66.5 billion industry in 2022, whisky of all kinds has demonstrated massive growth ensuring that it outperformed the established alternative asset collections such as watches, art and cars. In the last couple of years, we have witnessed some incredible whisky sales, including the following: An individual bottle of Macallan 1926 smashed records at auction, selling for £1.5 million.

The Whisky market performance has been quite dynamic in recent years, we’ve witnessed a surge in interest and demand, especially for limited-edition and rare bottlings. This increased demand has translated into solid returns for investors who have chosen wisely. However, it’s essential to note that the whisky market can be somewhat unpredictable, and it’s not without its risks. Prices can fluctuate based on various factors, including the distillery’s reputation, age of the whisky, and overall market trends.

Scotch is King

In 2018, over £40.7m of rare whisky was sold at auction houses in the UK alone. A cask of Macallan distilled in 1989 sold for $572,000 last year – a record price for a maturing cask of whisky.

Scotch whisky is revered by drinkers and collectors worldwide. Currently over 20 million cases of whisky reside in Scotland’s bonded warehouses, with Scotch whisky accounting for 20% of the UK’s annual food and drinks exports.

Learn the fundamentals of how to collect rare Whisky.

Start collecting

Whisky Collectors

Wine Collectors

Storage Clients

Not an existing client?

Download The EW&W Investment Guide

Get Our Exclusive Report!